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Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind — one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
Our goal is to help you create a “Unique Competitive Advantage” that is sustainable.
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These drivers have been hit by another vehicle and then hired a car while theirs is being repaired.
If the accident is your fault, you can normally have a courtesy car for up to 30 days.
Even this is not simple as insurers can try to fob you off with a car that is far below the standard you need: for example, if you have a large saloon because you do a lot of motorway driving, the courtesy car you are often given is a compact.
When you are not liable for an accident, it will be up to the two insurers involved to sort out your needs. Many insurance companies have agreements with accident management firms and pass on customers who need a courtesy car.
Our Client Needs Analysis and subsequent marketing recommendations are based on one of the leading marketing books of all time: “Positioning, the Battle for Your Mind” by Jack Trout and Al Ries.
It is the first book to deal with the problems of communicating to a skeptical, media-blitzed public.